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Message Posted: Wed, 17 Oct 2001 @ 14:16:37 GMT

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Subj:   Re: Top management support
From:   John Adams

Not that I'm advocating this, necessarily, but at a user group meeting last spring in Atlanta, one presenter took an entirely opposite (and nervy, I thought admiringly) approach and (if memory serves) sold upper management, which was already generally supportive of data warehousing generally, on the idea that a data warehouse is part of a company's necessary infrastructure, just like a telephone system or an intranet, and that it should not be expected to show a postive ROI.

I don't think I have the guts to try that argument out ;-), but if anyone else does, I'd be _very_ anxious to hear how it works.

All the best,

John Adams

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